What are some common uses of geofencing?

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Geofencing technology has a wide range of applications across various industries. One common use of geofencing is in the field of marketing. Businesses can use geofencing to target customers with location-based advertisements and promotions when they enter a specific area. For example, a restaurant may send a promotion for a lunch special to customers who are within a certain radius of the restaurant’s location.

Geofencing is also used in the transportation industry for fleet management. Companies can set up geofences around delivery zones, construction sites, or other designated areas to track the location of their vehicles and ensure that they are within the approved areas. Geofencing can also be used for safety and security purposes, such as setting up geofences around hazardous areas to restrict access and prevent accidents or setting up geofences around schools or other sensitive areas to alert authorities of any unauthorized entry.

This entry was posted in . It was first published in April 2023 ()and last updated on April 19th, 2023 (12 months ago).

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